Posts by Evelyn Tomev
Social Media's Role in Short Lived Fashion Trends

Fashion trends these days seem to last as long as the attention spans of most TikTok users. From the time it takes to watch one fashion video, like it, and consider purchasing the item or not, the trend has passed you by, and a whole new one has emerged. From dressing like a coastal grandmother to embodying the clean girl aesthetic and embracing 2024’s obsession with the mob wife and eclectic grandpa styles, it’s clear we are facing a consumer fashion crisis, or what sounds like an identity crisis

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Evelyn Tomev
Matilda Djerf x Sofia Richie Grainge

Sofia's classic elegance exudes a timeless aura, perfectly complemented by Matilda's clean and chic Scandinavian style. This collaboration has ignited discussions, sparked desire, and garnered widespread popularity across social media platforms…

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Evelyn Tomev