Fashion trends these days seem to last as long as the attention spans of most TikTok users. From the time it takes to watch one fashion video, like it, and consider purchasing the item or not, the trend has passed you by, and a whole new one has emerged. From dressing like a coastal grandmother to embodying the clean girl aesthetic and embracing 2024’s obsession with the mob wife and eclectic grandpa styles, it’s clear we are facing a consumer fashion crisis, or what sounds like an identity crisis

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Sofia's classic elegance exudes a timeless aura, perfectly complemented by Matilda's clean and chic Scandinavian style. This collaboration has ignited discussions, sparked desire, and garnered widespread popularity across social media platforms…

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As the leaves have fallen and the branches are bleak, we are without a big snowfall, what colours do we seek? The autumn’s cool breeze is now a distant memory….

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